Our work

effective

For over twelve years we have delivered brand solutions that are as effective as they are creative.

Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.

We work with the following business sectors:

  • Education and training
  • Healthcare
  • Hospitality and tourism
  • Professional and business services
  • Retail and property
  • Sport and leisure
  • Science, engineering and technology
  • The University of Edinburgh - Brand guidelines
  • The University of Edinburgh - Brand guidelines, materials
  • The University of Edinburgh - Brand guidelines, poster detail
  • The University of Edinburgh - Brand guidelines, poster detail
  • The University of Edinburgh - Brand guidelines, content
  • The University of Edinburgh - Brand guidelines, content

 

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Brand design, Brand guidelines

The University of Edinburgh

Education and training

For a full case study please click here

Diagnose

Understanding the project scope.

Due to the increasing competitive nature of marketing by higher education institutions, The University of Edinburgh needed to communicate a clear brand to its audiences; all University stakeholders, both internal and external staff, students and external suppliers.

Prescribe

How did we help?

The underpinning idea to use appropriate quotes from the University's illustrious alumni reinforced the positioning, heritage and pride represented by its brand identity.

It highlights The University of Edinburgh's important differentiator; an enviable provenance beneath its modern dynamism.

Apply

Making it happen.

Tsuko's understanding and experience of structuring brand guidelines, their uses and formats, informed the approach.

The outcome was an interactive PDF, which is flexible to incorporate changes, as well as a CD and printed poster summarising the content, both contained within a CD case.