Our work

effective

For over twelve years we have delivered brand solutions that are as effective as they are creative.

Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.

We work with the following business sectors:

  • Education and training
  • Healthcare
  • Hospitality and tourism
  • Professional and business services
  • Retail and property
  • Sport and leisure
  • Science, engineering and technology
  • The Royal Edinburgh Military Tattoo: 2010 programme
  • The Royal Edinburgh Military Tattoo: Corporate hospitality brochure
  • The Royal Edinburgh Military Tattoo: Banners in situ, Lawnmarket, Edinburgh
  • The Royal Edinburgh Military Tattoo: Corporate folder and inserts
  • The Royal Edinburgh Military Tattoo: Salute magazine
  • The Royal Edinburgh Military Tattoo: Invitations
  • The Royal Edinburgh Military Tattoo: Invitations with foil block detail

 

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Rebrand

The Royal Edinburgh Military Tattoo

Hospitality and tourism

For a full case study please click here

Diagnose

Understanding the business objective and project scope.


 During 2010, its sixtieth diamond jubilee, The Edinburgh Military Tattoo was awarded the coveted 'Royal' title. This presented the Tattoo with the opportunity to revitalise its identity and clearly define its brand for the future.

Prescribe

How did we help?


 The brand proposition and values were clearly articulated, following a review of audience research and focus group research. This inspired the refinement of the existing Coat of Arms and addition of balanced contemporary typography.

A rich palette of colours, with roots in military tradition and Scottish landscape, alongside emotive imagery that captures the magic of the event, formed the basis of the creative output.

Apply

Making it happen.


 The new brand identity is accompanied by concise guidelines to maintain consistent communication across a broad range of channels.

Tsuko produced 2010 collateral including performance programmes, sales and promotions literature, advertising, merchandise, signage and exhibition stands, which were well received by friends, supporters and audiences around the world.