Our work

effective

For over twelve years we have delivered brand solutions that are as effective as they are creative.

Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.

We work with the following business sectors:

  • Education and training
  • Healthcare
  • Hospitality and tourism
  • Professional and business services
  • Retail and property
  • Sport and leisure
  • Science, engineering and technology
  • The Centre, Livingston: Launch team lanyards
  • The Centre, Livingston: Mall guides
  • The Centre, Livingston: Launch campaign, outdoor - 48 sheets
  • The Centre, Livingston: Launch campaign/Christmas, outdoor - 48 sheets
  • The Centre, Livingston: Launch campaign, outdoor - 6 sheets
  • The Centre, Livingston: Launch campaign - Bus side advert
  • The Centre, Livingston:Launch campaign/Spring/Summer, outdoor - 48 sheets
  • The Centre, Livingston: Website, please visit www.shopthecentre.co.uk (or click on image)
  • The Centre, Livingston: Radio script

 

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Brand launch and destination marketing

Land Securities (The Centre, Livingston)

Retail and property

For a full case study please click here

Diagnose

Understanding the business objectives.

The launch of a new £150m extension of Almondvale Shopping Centre, in Livingston, required renaming of the entire development (and extension) to 'The Centre'. The aim being to reposition the centre as a regional fashion destination for central Scotland.

The client required consultation on when and how to communicate this to the Glasgow/Edinburgh audiences.

Prescribe

How did we help?

Tsuko collaborated with Land Securities and developed a marketing communications strategy, incorporating brand migration, segmentation of identified target markets, development of retail footprints to advise on media selections and an implementation strategy for advertising, local marketing and collateral.

Following on from focus groups, the creative proposition and strategy was developed and challenged, then brand messages and creative treatments were crafted and tested with a longitudinal plan for 24+ months.

Apply

Making it happen.

The initial launch, combined as an Autumn/Winter campaign, that seamlessly ran through to Christmas and culminated in Spring/Summer, deployed the creative campaign proposition 'If it's out there, you'll find it in here.'

Using a mix of national and regional press, large and small format outdoor, the campaign initially ran for 11 weeks. The campaign concept was applied to website and across all mall collateral items - store directory, posters, banners, drapes and void hoardings.