Our work
effectiveFor over twelve years we have delivered brand solutions that are as effective as they are creative.
Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.
We work with the following business sectors:
- Education and training
- Healthcare
- Hospitality and tourism
- Professional and business services
- Retail and property
- Sport and leisure
- Science, engineering and technology
Brand engagement
Strathclyde Partnership for Transport (SPT)
Public transport
For a full case study please click hereDiagnose
Understanding the business objective.
Following major corporate changes at the second largest transport network in the UK, this public/private sector enterprise appointed a new Board. A restructure resulted in cultural shifts and redundancies.
Prescribe
How did we help?
Tsuko helped to refine the SPT's organisational values and developed a brand engagement campaign entitled 'We are SPT' with a view to harnessing communication with 700 staff at all levels.
We interviewed staff, collected anecdotes and insights that represent SPT values defined by the commitment and behaviours of staff.
Apply
Making it happen.
This led to the development of a two year campaign, embodied by positive quotes, short films and imagery of SPT staff across a fun flip brand book, poster campaign, staff intranet and various merchandise including environmentally friendly bags, water bottles and table toppers used to reinforce the brand values.