Our work
effectiveFor over twelve years we have delivered brand solutions that are as effective as they are creative.
Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.
We work with the following business sectors:
- Education and training
- Healthcare
- Hospitality and tourism
- Professional and business services
- Retail and property
- Sport and leisure
- Science, engineering and technology
Student recruitment campaign
Johnston Carmichael
Education and training
For a full case study please click hereDiagnose
Each year Johnston Carmichael offers graduates the opportunity to join their training programme to become qualified Accountants (CA and ACCA).
They have grown awareness of their brand amongst students, but there is still more to be done. Johnston Carmichael want to increase the number and quality of applications and profile a fresh presentation of the brand to a new generation of young accountants.
Prescribe
The differentiating benefits of Johnston Carmichael's offer were identified to drive home the most compelling key messages, for example "benefits of working for a big firm and the advantages of a local office".
Tsuko proposed the concept 'Best of Both', using characterful juxtapositions of two components that could communicate the benefits of size, attitude and experience with Johnston Carmichael in a distinctive and coordinated style.
Apply
Tsuko created a brochure with an innovative folding format,
aligned with the concept of 'Best of Both', to create an engaging
piece that brings the brand to life for the student audience. The
brochure folded out to a poster for use at fairs and University
careers offices.
A dedicated microsite was developed to provide easy access to the
information required by students and drive them to an online
application form.