Our work
effectiveFor over twelve years we have delivered brand solutions that are as effective as they are creative.
Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.
We work with the following business sectors:
- Education and training
- Healthcare
- Hospitality and tourism
- Professional and business services
- Retail and property
- Sport and leisure
- Science, engineering and technology
Diagnose
Understanding the business objective and project scope.
Edinburgh First suffered from a lack of recognition and was largely overshadowed by its association with the University of Edinburgh. There was a requirement to give Edinburgh First a brand and personality that could maximise its middle-market positioning and provide an appropriate communication style for its varied target audiences.
Prescribe
How did we help?
A definitive brand model was defined to identify how the brand is communicated and expressed, both verbally and graphically. This provided the foundation for an identity and graphic scheme that can immediately provide audiences with the understanding of the levels of service, experience and unique offer that Edinburgh First can provide.
Apply
Making it happen.
An identity that is formed from the very statement of what Edinburgh First can provide. Ultimate clarity, instantly. Applied with a vibrant colour palette, bespoke illustration and bold copy style, the brand has been applied to brochures, website, vehicle livery, merchandise, advertising and promotion.