For over twelve years we have delivered brand solutions that are as effective as they are creative.
Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.
We work with the following business sectors:
- Education and training
- Hospitality and tourism
- Professional and business services
- Retail and property
- Sport and leisure
- Science, engineering and technology
Edinburgh Business School, Heriot-Watt University
EducationFor a full case study please click here
Understanding the business objective and project scope.
Edinburgh Business School is the largest international provider of distance learning MBA programmes, with students studying in over 150 countries around the world.
Tsuko was tasked with defining the School's brand, to drive competitive advantage and ensure that a consistent proposition could be communicated by international offices and learning partners alike.
How did we help?
A staged process was employed to research, define and articulate the brand proposition, key attributes and differentiators in the marketplace. This informed the creative brief, which led to an evolution of the brand identity and introduction of a positioning descriptor.
Further creative development followed to build a dynamic visual style - through illustration and graphics, typography and photography - that reflects the global network, intellectual rigour and independent personality of Edinburgh Business School.
Making it happen.
Tsuko provided Edinburgh Business School with the brand strategy, refined identity and detailed brand style guidelines, which are available on our client hub for all international partners to access.
In addition, application to key communications such as business stationery, the global prospectus, marketing presentation materials, website, posters, signage and exhibition materials.