Our work
effectiveFor over twelve years we have delivered brand solutions that are as effective as they are creative.
Whether it be a new brand, a rebrand, brand development, communications or a specific campaign or promotion, we have the skills and expertise to deliver multi-channel brand intervention projects.
We work with the following business sectors:
- Education and training
- Healthcare
- Hospitality and tourism
- Professional and business services
- Retail and property
- Sport and leisure
- Science, engineering and technology
Diagnose
Understanding the goal.
Research demonstrated that there was low recognition of the brand, formerly known as RSSPCC, across Scotland.
Increasing competition targeting the same audience meant that the brand needed to increase awareness and understanding to achieve cut through.
Prescribe
How did we help?
A review of the brand led to redefining the strapline and identity design to communicate the charity's purpose and positioning.
A campaign idea to effectively reflect the many positive interventions that this charity has in children's lives.
Apply
Making it happen.
A script to communicate the services and vision of Children 1st, and read by a child voiceover across an animation film, radio and TV advert was developed.
The campaign is also applied to press, outdoor and buses.