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Posted on 3/11/2011 By Fiona
When it comes to creating a benchmark for a brand-led style that is perfectly pitched in terms of graphic style and tone of voice, Wolff Olins and Macmillan Cancer Support have set a new bar. Read more.
Posted on 25/10/2011 By Fiona Burnett
Insight into the Times Higher Education results for the 2011-2012 world university rankings with a few notable shifts... Read more.
Posted on 13/10/2011 By Fiona Burnett
Marketing insights combined with visual indulgence Read more.
Posted on 25/09/2011 By Tsuko
Chief executive Stephen Hester, who replaced Fred Goodwin, is aiming to win back the public's trust. Read more.
Posted on 14/09/2011 By Tsuko
Today we 'virtually' joined agencies across the UK for the Design Business Association webinar 'From integration to Transmedia' Read more.
Posted on 5/09/2011 By Tsuko
Whatever the size of a business, sponsorship, partnership and strategic brand alignment are vital today to maximise a brand's share of awareness. Read more.
Posted on 30/08/2011 By Tsuko
Stefan’s project is an excellent example of a brand designer’s smiling mind!
An interesting observation expertly executed to demonstrate competing brands, and their struggle to maintain pole position. This would make their toes curl, but it is indeed very clever.
Posted on 5/08/2011 By Tsuko
Posted on 21/07/2011 By Susanna Freedman
There are many brands that have become global superbrands as a result of celebrity endorsement, but I would argue none more so than Tiffany & Co. Read more.
Posted on 24/06/2011 By Susanna Freedman
Susanna comments on the many possible definitions and different ways of expressing ‘brand Read more.
Posted on 2/08/2010 By Susanna
August is Edinburgh’s most prominent Festival month. And it’s just come round again!
Posted on 20/12/2008 By Susanna
This month is dominated by arguably the world’s strongest brand - Santa.
Our nostalgic, warm and cuddly Christmas character, recognised and loved globally, probably has more brand power than Coca-cola, Nike and the other huge consumer brands. Read more.
Posted on 20/11/2008 By Susanna
Next Tuesday, arguably one of the most important jobs in the world will be won or lost on the success of a brand.
The US Elections are unrivalled for the passion, excitement and glamour on which they are fought. Rather than policies, these are elections, unlike any other, that are singularly based on the image and marketing of the two individual candidates Read more.
Posted on 15/10/2008 By Susanna
Aston Martin has been awarded the coolest brand of the year for the third year running in the YouGov consumer opinion brand survey. And I must say I understand why it continually wins the hearts and minds of the British public and the judges alike. Of the many brands it was up against, including some of those globally hailed such as Apple, Bang & Olufen and Google, there are few that can stand the test of time without reinventing itself or changing to address a new, changing or emerging market. Read more.
Posted on 24/09/2008 By Simon
During a recent trip to Rome while enjoying an ice-cold beer (which I was later to find out would cost me £7) and contemplating all the amazing churches and roman ruins we had traipsed through, until it all became rather blasé, I started to make a few comparisons between religion and branding. Maybe it was the £7 beer or the heat but I thought there were a few comparisons. Read more.
Posted on 24/09/2007 By Lorna
We went along to see Edward de Bono speak at the Edinburgh Book Festival – we’ve spent some time at work talking through his theories and discussing ways in which we can apply them to our own work practices, so it was great to be able hear him speak in person. Read more.
Posted on 16/09/2007 By Rosie
Edward De Bono’s talk really just provided a springboard or starting point for exploring his thinking further. But, as a designer, I found it very inspirational to see someone in their seventies still brimming with energy, ideas and passion, championing the role of creativity in all aspects of society. Read more.
Posted on 26/06/2007 By Susanna
"We’re not creative enough, we’re not positive enough” the eloquent words of Trevor Brooking. To be fair he was speaking about the England football team but in recent years those words wouldn’t be out of place at the boardroom table of most large companies. Read more.