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September brand monitor 2011
Posted on 30/09/2011 By Tsuko
Welcome to September's edition of Tsuko's brand monitor.
It's a bit of Brand Thinking on brands that are flourishing and brands that are floundering. Read more.June brand monitor 2011
Posted on 7/06/2011 By Tsuko
Welcome to this June's edition of Tsuko's brand monitor.
It is designed to share our observations on brands that are flourishing and brands that are floundering in their respective marketplaces.
Read more.April brand monitor 2011
Posted on 12/04/2011 By Tsuko
Welcome to this month's edition of Tsuko's brand monitor.
It is designed to share our observations on brands that are flourishing and brands that are floundering in their respective marketplaces. Read more.February brand monitor 2011
Posted on 28/02/2011 By Tsuko
Welcome to this month's edition of Tsuko's brand monitor.
It is designed to share our observations on brands that are flourishing and brands that are floundering in their respective marketplaces.
Read more.New Year brand monitor 2011
Posted on 1/02/2011 By Tsuko
Welcome to Tsuko's first brand monitor of 2011. It is designed to share our observations on brands that are flourishing and brands that are floundering in their respective marketplaces. Read more.
November brand monitor 2010
Posted on 25/11/2010 By Tsuko
Welcome to November’s edition of Tsuko's brand monitor. It is designed to share our observations on brands that are flourishing and brands that are floundering in their respective marketplaces. Read more.
October brand monitor 2010
Posted on 28/10/2010 By Tsuko
Welcome to the Tsuko brand monitor. It is designed to share our observations on brands that are flourishing and brands that are floundering in their respective marketplaces.
Read more.September brand monitor 2010
Posted on 28/09/2010 By Tsuko
Going up
Capital promises a pop war as it goes national to take on Radio 1. For nearly 40 years it has been an iconic sound of London, but now Capital FM is to be rolled out across the country as a competitor to BBC Radio 1. Global Radio, Britain's biggest commercial radio group, will broadcast the pop music station nationwide from early 2011, by patching together eight of its regional stations outside London. Read more.September Brand Monitor
Posted on 23/09/2007 By Susanna
Good month:
Social marketing is fast becoming less of a fad and more of a trend. In the know marketing agencies, and some companies, are beginning to appreciate the power of sites such as Facebook, Second Life and Bebo, particularly because of the size of their audiences, for example MySpace, can boast 60 million users worldwide – and is still growing. Read more.May Brand Monitor
Posted on 10/06/2007 By Susanna
Good month:
It’s absolutely fabulous – Ayala champagne, owned by world renowned brand Bollinger, has cast aside centuries of tradition by producing a sugar-free version of bubbly aimed at figure conscious women. Cuvee Rose Nature is a pink champagne containing only 65 calories per glass, and is expected to be a big hit with female drinkers when it goes on sale in London and Edinburgh. Read more.March Brand Monitor
Posted on 10/03/2007 By Susanna
Good month:
Having always enjoyed a cleaner and more wholesome reputation than most other crisp brands because of its association with Gary Lineker, Walkers is now highlighting its commitment to the environment by vowing to reduce its carbon footprint. The company, along with Boots and Innocent Drinks, has signed up to trial a Carbon Trust labelling initiative that will flag up the measurement of the product’s carbon content, from source to store. The aim is to help consumers make more informed purchasing decisions in a bid to become green. In brand terms it’s right on the ‘in’ button. Read more.