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Archive
September 2010
September brand monitor 2010
28 September, 2010
Going up
Capital promises a pop war as it goes national to take on Radio 1. For nearly 40 years it has been an iconic sound of London, but now Capital FM is to be rolled out across the country as a competitor to BBC Radio 1. Global Radio, Britain's biggest commercial radio group, will broadcast the pop music station nationwide from early 2011, by patching together eight of its regional stations outside London. Read more.
The Scotsman: Susanna Freedman comments on sale of Pope memorabilia
12 September, 2010
Life-sized cardboard cut-outs, Pope cologne, Swarovski bracelets, wall clocks, fridge magnets, keyrings and coffee coasters, all bearing the likeness and insignia of the Pope. This is the backdrop to Benedict XVI's visit next week... Read more.
Good Morning Scotland, Radio Scotland: Susanna Freedman on rebranding
8 September, 2010
Susanna Freedman comments on the rebranding in an interview with Radio Scotland. Read more.
Old brands, new world...
2 September, 2010
As Heinz Tomato soup celebrates its 100th anniversary today (2nd September 2010), Susanna Freedman is asked by the Evening News to comment on how and why some brands can stand the test of time and why others must continually reinvents themselves...
Read more.
The Scotsman: Susanna Freedman comments on brands that have survived the test of time
2 September, 2010
IT is a condition of evolution that to survive one must often learn to adapt.
Nowhere is this maxim more accurate than in the bear pit of Western supermarket aisles where failure to reinvent and keep up with the times can spell brand oblivion. Read more.