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Edinburgh Evening News: Balloons launch TV ad for Children 1st
Posted on Saturday, June 26, 2010 By Tsuko
Balloons launch TV ad
Edinburgh Evening News: edinburghnews.scotsman.com
Published date: Saturday 26 June 2010
More than 100 balloons have been released into the air from Edinburgh Castle to mark the launch of a new campaign by Children 1st.
The charity, which this year celebrates its 125th anniversary, has begun a high-profile TV campaign to raise awareness about its welfare services.
The new advert - which features an animation sequence - moves away from distressing images of abuse and neglect, and focuses instead on the charity's positive work.
Susanna Freedman, of city brand agency Tsuko, which is behind the campaign, said: ''By increasing awareness and understanding, it will in turn improve response to forthcoming appeals.''