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Archive
May 2007
April Brand Monitor
10 May, 2007
Good month:
You can’t eat it, drink it, wear it or even drive it. But this month saw Google being named as the world’s top brand. The internet search engine has overtaken some of the biggest brands of the last 100 years, such as Coca Cola and McDonalds. But what needs to be considered is that its phenomenal brand success stems from its humble beginnings when it was seen as an intangible product devised by two young Americans. Read more.