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Archive
March 2007
March Brand Monitor
10 March, 2007
Good month:
Having always enjoyed a cleaner and more wholesome reputation than most other crisp brands because of its association with Gary Lineker, Walkers is now highlighting its commitment to the environment by vowing to reduce its carbon footprint. The company, along with Boots and Innocent Drinks, has signed up to trial a Carbon Trust labelling initiative that will flag up the measurement of the product’s carbon content, from source to store. The aim is to help consumers make more informed purchasing decisions in a bid to become green. In brand terms it’s right on the ‘in’ button. Read more.