News & views

interested?

Categories

Archive

February  2007

 

February Brand Monitor

10 February, 2007

Good month:

Zoom, zoom! F1 team Honda as it has unveiled a racing car dedicated to saving the environment. The car, which will be driven by racing driver Jensen Button, carries no sponsors‘ logos, but instead just a large image of the planet Earth in the hope that it will help raise awareness of ‘going green’. A number of sponsors have already signed up to the campaign, and if the “Earth” brand takes off, others sponsors will be able to use it on their products to advertise their green credentials. Read more.

Archived as