Client

Rebrand

Task

Expansion at this important award-winning five star tourist attraction, including an Environmental Discovery Centre and Migration Tunnel, prompted a review of the Scottish Seabird Centre’s identity and communications material.

Action

Market research and analysis supported Tsuko’s recommendations for branding that retained but refreshed the Scottish Seabird Centre’s existing identity. A brand handbook was produced to ensure consistency across all communications which included literature, website and signage.

Result

A contemporary brand that is easy to use and works across all consumer touch points yet retains the heritage
of the previous mark.

Scottish Seabird Centre — old identity issues

Seabird Centre Logo with anotations

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