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19 Nov 08
Client
Brand Creation
The creation of a national brand for a revolutionary new offer that is set to change the shape of the mortgage market in the UK.
Action
- Associated research
- A name and descriptor
- Brand proposition and brand styling
- Brand book
- Marketing communications
- HTML/PHP/SQL simulation website
- Front end user interface of main site
Result
- A brand that clearly articulates the offer to take to the consumer market
- Second round funding from major investors was secured
- mform progressed with the main site build based on the Tsuko design due to success of the simulation site
- The virtual brand communicated through all visual, written and experiential touch points of mform
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