The First Vehicle Leasing Rebranding Task

Task: To create an appealing brand which
a wary audience, used to traditional car salesmen, will trust and find easy to interact with.

Action

Develop the articulation of this brand, by reviewing and determining vision, values, tone of voice and essence.

Redesign the brand identity and website to position it as a consumer brand with broad appeal to consumers who may have never considered the benefits of leasing before.

Result

The number of web sales enquiries rose 700% after the launch of the new website.
High value leads confirm that identified targets being reached.
Increased understanding of product and service offering.

Client

Rebrand

Action

Result

First Vehicle Leasing

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