Advertising and Sales Promotion
Advertising
Nowadays advertising comes in more shapes, sizes and formats than ever before. But one thing has remained. The need for big ideas. To Tsuko, ideas are still king. Big ideas can change a clients business. They are what make you stand out in an increasingly crowded market place.
But where do big ideas come from. Well that’s the sixty four million dollar question. Not that clients have that kind of budget anymore. Which is why we have to think harder and smarter. Big ideas come from a product truth, consumer insight and tone of voice. Tsuko use these key elements to produce highly effective advertising campaigns that get noticed, are clearly branded and give people a compelling reason to buy.
Sales Promotion
A discipline that, more than any other element of the promotional mix, drives people to an action. Partnered with a big idea and consumer insights, results are measurable to achieve strategic business objectives.
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